Gatekey home
Get early access

Launching soon on iPhone

Scan any outfit. Shop every piece, at your price.

Gatekey is a new iPhone app, free to use. Upload a photo, a screenshot or a mirror selfie, and it finds each piece of the outfit, then shows you where to buy it from luxury to budget, plus secondhand.

Early access is open. Free, with no scan limits and no subscription. We'll email you the day Gatekey is on the App Store.

Gatekey showing two pieces found on a photo of a man in a red polo and light-wash jeans: top and pants.

Three steps from photo to shop.

  1. Gatekey's Add a photo sheet: a row of recent screenshots above Choose from Photos and Take a photo.

    Step 1: Add a photo.

    Pick a screenshot from TikTok or Instagram, a mirror selfie, or take a photo of a fit in real life.

  2. Gatekey's Frame it screen: a crop box around a man in a black tee, grey cargo pants and sneakers, with a Scan button.

    Step 2: Frame it and scan.

    Frame the outfit you want and tap Scan.

  3. Gatekey showing three pieces found on the same photo, top, pants and shoes, each with a See where to buy it row.

    Step 3: Gatekey finds each piece.

    Tap any piece to see where to buy it, at every price level.

One look. Every budget.

For each piece, Gatekey shows matches at five price levels, so you can get the exact look or something close to it at a price that works for you.

Want the original? Start at the top. Want the vibe for less? Start at the bottom. You choose which comes first.

Show first
  1. LuxuryDesigner labels and high-end stores.$$$$$
  2. PremiumUpmarket brands, a step below designer.$$$$
  3. MidEveryday brands you already shop.$$$
  4. BudgetThe lowest-priced new options.$$
  5. UsedSecondhand and resale, at any level.$–$$$$

We may earn a commission when you buy through our links.

Real scans, real results.

Here's what Gatekey found in a few outfits. Every piece, matched at every price level.

Gatekey results for a denim jacket: five options from $25 to $1,317 across Italist and eBay.
Gatekey results for a white puffer jacket: five options from $10 to $1,407 across eBay, Etsy and Italist.
Gatekey results for a cream jacket: three options from $35 to $195 on eBay.

Example results. Stores and prices change.

Everything you need to shop the look.

The scan.

Point it at a full outfit and Gatekey picks out each piece on its own. No cropping piece by piece.

The price ladder.

Luxury, premium, mid, budget and used, side by side for every piece.

Library.

Save your scans and sort them into folders, like "Fall fits" or "Wedding guest," so you can come back when you're ready to buy.

Gatekey's Library with scans sorted into folders.

Personalize.

Set it up once and every scan follows your rules.

Shopping for
Show first
Secondhand
Gatekey's Personalize settings.

Free. Actually free.

Gatekey will be free for shoppers: no scan limits, no subscription, no paywall. It sends people who already know what they want straight to the product page, and we only earn when a partner store makes a sale.

Your photo stays yours.

Your full photo never leaves your phone; only cut-outs of the clothes are sent to find matches, and nothing is saved.

Read our Privacy Policy

For stores: shoppers who already know what they want.

Gatekey sends shoppers straight to specific products in your store, from outfits they've already decided they want.

Want your products in Gatekey results? Get in touch.

Partner with us

  • Product-level links.

    Shoppers land on the exact item, not your homepage.

  • Every price level.

    Luxury, premium, mid, budget and secondhand stores all get matched to the pieces that fit.

  • Real buying intent.

    Every visit starts with an outfit someone saved because they wanted it.

  • Standard affiliate tracking.

    We work through affiliate networks and partner programs, so every sale is tracked and credited the usual way.

Be first to scan.

Join the early access list and we'll email you the day Gatekey lands on the App Store. One email, no spam.